Josefin

"We don´t need any more mountains of poisoned massproduced clothes on this planet- but we need a better alternative! Starting just another fashion brand was never the subject for me…"

Josefin Lassbo was born 1973,Gothenburg, Sweden as the oldest of four sisters. She practically grew up in the sewing studio and behind the theater stage, since her mother was a tailor specialized on stage. From the age of eleven Josefin wanted to be a fashion designer, and at the age of eighteen she received her first prestigious price at the international design contest “Jeunes crèateurs des modes” in Paris. After being educated within the field of arts and fashion for almost ten years, she graduated year 2000 as a Master of fashion design from the Danish Design School in Copenhagen.

Alongside working in the commercial fashion industry of Sweden, she founded her company Reflective Circle International 2001. Since then she joins the work as daily leader and head designer for Reflective Circle International. The concept also includes consulting services for other companies - based on her own concept of “Holistic Design Service” – she teaches and lectures the same concept for companies, students as well as in establishments of society. She’s a pride mother of two little boys.

Mini-interview with Josefin

  1. What do you think is needed to achieve a lasting change in the textile industry, with regards to the climate debate?

    The daily press and other media constantly bombard us with terrifying facts with regards to this debate. It´s a fact that the textile business is one of the worst when it comes to negative impact on our environment. Tons of these poisonous chemicals are released into our nature, also via the garment, into our bodies. According to the WWF, it takes 10 000 litres of water to produce a pair of jeans. This, in areas where there is often a lack of clean drinking water. So forth, the answer to this question is, what are we, in the western world prepared to pay to make a change? Are we prepared to change our habits? Our lifestyle? Our values? How we consume?

  2. Is it limiting or rewarding to only work with organic/eco-fabrics? What does it require from you as a designer?

    Both. It requires higher creativity and ability to think in new ways. One also needs more patience…

  3. What is your dream garment to design?

    My dream garment, or rather dream wardrobe is a collection that only constitutes of “the wardrobe favourite”. Durable and lasting (both in quality and design) garments that just work… it’s hard to describe what it is that make them work so well. You know, the garment that you always choose first when the laundry is done. It is seldom the most expensive or the trendiest garment, but the garment that you always feel safe and comfortable in…that one garment that just works until it’s completely worn out!

  4. Why should I wear eco-fashion?

    There are two main reasons; firstly, for the sake of your personal health and wellbeing. Consider the fact that in order to produce one kg ordinary cotton, it takes one kg chemicals- poisons that are often left in the finished product and easily absorbed into the skin, creating discomfort and allergies. The second reason is because of our global environment and the great challenges that we are facing with regards to this.
    Those reasons should be enough, I think.
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