The Designer is a political and social participant, with responsibilities for all levels affected by design, including ethical, environmental and aesthetic areas.

According to our holistic design process every part of the production is equally important and all is part of the Design. Everything matters; form, function, economy, production, retail, choice of materials as well as social relations, local transformations and global visions.

A chain is no stronger than its weakest link. When it comes to fashion it means the use of ecological fabrics and ethical production standards. Finding the dynamic balance between these conceptions is our goal and our passion.