The concept of combining the aura of fashion with the values of fair trade creates the platform for a new global business- ecological fashion clothes.

It is all about answering to the demands of this fast growing target group, who know what they want and are used to get it! These people- the Reflectors- love fashion and design, but not the empty surface and bad karma. They want beauty and quality from the inside and out! They put personal interpreting before being fed.

Starting out from this they create their lives aware of the fact that their power as consumers is one of the most valuable tools in possession. They crave that fashion is intellectual and ecology is inspiring!