Reflective was founded in Gothenburg, Sweden 2001 by Josefin Lassbo. Since then the company has continuously strived to establish the concept of sustainable, ecological fashion clothes, produced ethically.

Reflective wants to represent an alternative for the Reflected Consumer, who not only demands a well designed surface, but also a well designed karma.

Reflective Circle is a design company with a heart. We work mainly within the sphere of fashion and our own line of clothes, but also within education and the design of social visions. Everything we do emanates from the same core – an ethical base which is built of core values.

Every step of the design process is equally important and everything is a part of Your Design. Everything matters: form, function, economy, production, retail, choice of materials as well as social relations, local transformations, and global visions.

This is our goal and our passion.